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Digital Marketing Strategist Bootcamp in collaboration with Jelly Academy
Gain invaluable knowledge, cutting-edge resources, how-to guides, and prestigious certifications to stand out in the competitive digital landscape and qualify for Canada's most in-demand job: Growth Marketing.
About the Digital Marketing Strategist Bootcamp
In the Digital Marketing Bootcamp, you will gain invaluable knowledge, cutting-edge resources, how-to guides, and prestigious certifications to stand out in the competitive digital landscape. With hands-on experience, industry-leading strategies, and endless opportunities awaiting, you'll emerge as an expert ready to make a profound impact in digital marketing.
Led by industry experts, our Digital Marketing Bootcamp covers the most essential aspects of social media, public relations, SEO, social media ads, email marketing/automation, Google Ads and Analytics, and Growth Strategy. Gain invaluable knowledge, cutting-edge resources, how-to guides, and prestigious certifications to stand out in the competitive digital landscape.
Whether launching a new business, amplifying your company's marketing efforts, or enhancing your resumé, this course qualifies you for Canada's most in-demand job: Growth Marketing.
Program Content
Module 1 | Social Media
This module teaches trainees how to identify their target market, personified as a Buyer Persona. Identifying this Persona is key to determining the company's social media strategy (and digital marketing strategy more generally) since this Persona will not use all channels equally. Building on this awareness, the lesson moves to offer a foundational overview of the main social media channels (Facebook, YouTube, Pinterest, Twitter, Instagram and LinkedIn), and how these integrate with a successful social media strategy.
Module 2 | SEO (Search Engine Optimization)
This module explains what 'search engine optimization' means and presents an overview of a successful SEO strategy. A foundational understanding of various factors that affect SEO, including onsite (technical) and offsite (public relations, list building, Google Maps and YouTube), is provided. The lesson guides the trainees in auditing their current website's status with Google and explains which tools are best for tracking and monitoring growth for status with Google and explains which tools give trainees the questions to ask and the tools to use to either bring SEO in-house or be able to better monitor their vendor.
Module 3 | Google Ads
This module provides a foundational understanding of Google Search, Display and YouTube campaigns, how they work, and what a successful strategy looks like. It covers the benefits of the various campaign types, their challenges and how to avoid wasted ad spend.
Module 4 | Facebook & Instagram Ads
This module provides a foundational understanding of the Facebook and Instagram ad platforms, how they work, and what a successful strategy looks like. It covers which ad types work best for which business objectives and the targeting possibilities for reaching the trainees' ideal customers.
Module 5 | Google Analytics
This module covers the fundamentals of website traffic analytics. Its purpose is to help trainees understand how their customers engage with their website and determine which of their marketing channels are performing best using Google Analytics 4 and Google Tag Manager.
Module 6 | Public Relations (PR) & Influencer Marketing
This module explains what ‘public relations' means and presents an overview of a successful PR strategy. It provides a foundational understanding of various PR avenues, including traditional, experiential, influencer partnerships, and thought leadership. Trainees are guided in auditing their current social media presence and are taught the basics of a successful press release.
Module 7 | Email Marketing & Automation
Email marketing is a tried-and-true digital tactic that delivers high return on investment (ROI) and allows businesses to build strong direct relationships with their audiences. This module teaches trainees the fundamentals of email marketing and automation, how and when to incorporate it into their digital strategy, best practices, leading industry tools, email metrics and key performance indicators (KPIs).
Module 8 | Growth Marketing Strategy
The module will help participants combine their knowledge and skills from the first seven modules. Participants will learn to analyze data within a Customer Relationship Management (CRM) dashboard and digital marketing tools to track marketing performance, establish key performance indicators (KPIs), and develop performance optimization and growth recommendations.
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Related Careers
A wide range of career paths are available to graduates of this program, including:
Digital Marketing Administrator
Digital Marketing Coordinator
Digital Media Manager
Digital Media Coordinator
Intakes
Fall 2024
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Winter 2025
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Spring 2025
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Academic Requirements
Learners will require a High School diploma or equivalent from an approved government of the applicant's home country, or the applicant must be a minimum of 17 years of age.
Learners are expected to have a good command of the English language.
Technology Requirements
Students are required to bring their own computers to class and have strong WIFI connectivity.
Program Cost
Funding for Continuing Education Courses
Students enrolled in continuing education programs may qualify for program-dependent funding opportunities, such as awards, scholarships, government funding and grants.